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DFS UK, a furniture retailer, has undergone rapid expansion; however, its eCommerce platform has lagged behind. Furthermore, the extensive variety of swatch samples has proven challenging to order, consequently impeding sales.
In collaboration with Grand Union London we designed a seamless responsive User Experience leading to an improved conversion rate. Simplified the information infrastructure and organized swatches into standardized products, resulting in improved findability and customer satisfaction. Additionally, the User Interface was conceptually redesigned for a LEDU UI course.
