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Yoopies (formerly FindABabysitter.com) faced a challenge of low conversion rates despite their rapidly growing user base. Their ecommerce journey was complex and outdated, resulting in increased cart abandonment rates. Additionally, their design lacked cohesion, leading to multiple user complaints.
Initially, identified the bottleneck of cart abandonments and defined key User Personas. Then designed a user-friendly, responsive eCommerce User Experience to boost conversion rates. As evidence of successful Conversion Rate Optimization and a seamless User Experience, FindABabysitter was acquired by Yoopies. Additionally, a concept User Interface was created for an LEDU course.
